How much to charge per video on OnlyFans
There's no universal right price: it depends on your audience, your content and how well people know you. What there is, is a method to price your work without underselling yourself or scaring fans away.
1. What affects the price
- Length: a 2-minute clip isn't worth the same as a 15-minute video.
- How explicit it is and whether it's the first time you've done something.
- Who's in it: videos with another person are usually worth more than solo ones.
- Exclusivity: whether it's only sold through messages and not on your wall or another platform.
- Your demand: how many people ask for your content. If everything sells out, you're probably too cheap.
2. Platform limits
OnlyFans sets minimum and maximum prices for subscriptions, pay-per-view messages and tips, and takes a commission on what you sell (historically 20%). Check the current limits in your account, since the platform can change them. Factor it in when calculating what you actually keep.
3. Build a price ladder
Instead of charging the same for everything, create tiers. An example structure (prices are for illustration only, adjust them to your audience):
| Tier | What it is | Example |
|---|---|---|
| Entry | Photos or a short clip | 5 to 10 USD |
| Standard | Full solo video | 15 to 30 USD |
| Premium | Long video or with another person | 35 to 60 USD or more |
| Custom | Made to order, with their name | Its own price (see below) |
A ladder lets low spenders buy something and gives big spenders somewhere to climb.
4. How much to charge for custom content
Custom content is always worth more, because it's work for one person only. A simple approach is charging per minute plus extras for special requests (using their name, specific outfits, rush delivery). Charge upfront, set a delivery time and make clear what you don't do.
5. Test and adjust
- Start in the middle of the range and see how many people buy.
- If almost everyone buys, raise the next one a little.
- If almost nobody buys, try a better preview before lowering the price.
- Use limited-time discounts, not permanent price cuts.
6. Pricing mistakes
- Giving everything away at first "to win fans" and then being unable to raise prices.
- Charging the same for a 1-minute clip as for a 20-minute one.
- Copying the prices of a creator with ten times your audience.
- Forgetting the platform's commission when working out your earnings.